Your upline has convinced you and everyone to buy leads. He preaches that this is the only way to really succeed. ” Next use these scripts provided for you by one of the top earners of the company and the money will start rolling in.” Sound familiar? Is there any validity in this process?
For an amazing super sales hero, yes, this system might work. For you and me, probably not. So here’s why it’s so crazy to pay for leads.
1. Purchased Leads are Not In Your Target Market: Purchased leads are generally attained from more general lead capture sites. What if your lead was opting in not because they wanted to start their own work from home business but rather they were looking to make hourly wages working from home. That is a useless lead for anyone trying to recruit for an MLM.
2. You Will Have to Cold Call: No one likes to cold call. People hate being at the other end of a cold call even more. A purchased lead will most likely put up a wall the moment they realize that you are trying to sell them something. Even if they want your product or business, they won’t want to buy it from you. Some people are great at this skill, but if you are reading this, cold calling probably isn’t your favorite way to make money.
3. Acquiring Leads Should Make You Money, Not Cost Money: If you are marketing online correctly, then you definitely should be involved in affiliate marketing. Traffic visiting your sites will be potential customers of your recommended products before they are customers of your primary product or business. This is called a sales funnel. It is a way to leverage your time, weed out leads that are not interested in your product and make you money. Remember, leads should be making you money, not costing you money.
Well how are you supposed to talk to hundreds of people if you aren’t buying leads? What if you could get people to beg to be on your list of leads and listen to your every word? The secret in free lead generation is attraction marketing. Using specific strategies to create massive amounts of traffic to your site with visitors who want to learn from you and hope that some of your success rubs off onto them. Eventually these people will buy your primary product or business and continue to follow you as long as you keep offering them knowledge and hope.
Find out the next step to generate free leads and other smart internet marketing strategies at Laura Kuhn Online.
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